Some of the top names in UK radio visited Lincoln on 13 December 2011 to give their expert advice on breaking into their competitive industry to students at the University.
Lorna Clarke, Network Manager, BBC Radio 2 & 6Music, Sam Bailey Interactive Editor, BBC Music Events, Dick Stone Programme Director, Capital FM East Midlands and David Jennings, BBC Head of Region, East Yorkshire and Lincolnshire, gave an overview of their sector and the kind of skills they are looking for in potential recruits.
Radio mogul Trevor Dann, who is Visiting Professor for Radio at the University of Lincoln, organised the day in conjunction with Bryan Rudd, Principal Lecturer in the School of Media.
Lorna Clarke is one of the most senior women in BBC Radio and the most senior black woman in the UK radio industry. She formerly ran BBC 1Xtra and the Electric Proms, and was recently made a Fellow of the Radio Academy.
Lorna said: “I’m pleased to be able to pass on as many tips as possible about how to maximise your chances of working in the industry.”
Sam Bailey was part of the team that delivered the new Radio 1 website, considered by many to be the best in UK radio, and is an expert in producing online content. Sam says his job enables him to combine his childhood passions of making radio and working with computers.
Before coming, he said: “I’m really looking forward to visiting Lincoln Uni for the first time, especially to talk to future radio programme makers. By the time they’re making radio programmes, the line between radio and the web will be completely blurred, if it exists at all. Understanding the way that media consumption is changing is critical for anyone starting out in the radio industry, and I’m delighted to have been asked for my views.”